Part of the magic of a good piece of tech is making difficult things really easy. We love the details and giving users options, but if you are in a hurry for an interview and don't want to have to think about which motor profile to use, or what your ramp should be, or darn it, I have focus changes that are light, but there, how many keyframes should I add . . .
Professional product shooters take note. This is an example of how to pay off a 4 axis motion control rig in two, half day shoots. Oh, you have fun doing it too!