My name is Brian Burling – I am the founder of eMotimo.
A recent Kessler product launch was brought to our attention by our users and fans - most of them have had experience with our spectrum ST4 for years. Their responses were nearly universal - Kessler just brazenly ripped off the eMotimo spectrum ST4.
To me, I would say their product was heavily influenced by our ST4. To others that don’t know our brand, their new product may just look like something new in motion control. The truth is, it doesn’t really matter. Most users don’t care and shouldn’t have to care. Designs get better. . . faster, cheaper. This is capitalism. The consumer wins in the end.
When there isn’t competition, vendors get lazy, make bigger margins, and innovation stagnates. Consumers lose.That is why we have rules against monopolies and a majority believe that a mostly free market economy can spur innovation.
So yes, all vendors have influences, and Kessler along with countless other vendors have absolutely had an influence on what eMotimo has made. We don’t create ideas in a vacuum and the “original” idea is pretty tough to come by these days.
As a hardware manufacturer, we expect to get copied, imitated, and ripped off, just not typically from the midwest or in the US at large.
Why would some users think this is a rip off? Let’s take a look a bit deeper:
Each one of these characteristics has really important reasons for being here and eMotimo could write pages on the why and how we made our choices. Individually, these elements aren’t unique, but when you add them all up, there is no other product on the market that has chosen to build a head in this way. The combination of choices and form is obvious and striking, which is why I think that so many people who know eMotimo products have the visceral response that they do.
Words really won’t do it justice. The challenge I put to any user, blogger, or publication that wants to understand this more and our user’s perspective is to do a side by side image comparison of their product to the current eMotimo ST4 and any other product on the market. We’d love to put one together ourselves, and we will if Kessler allows us to use their images, but that is wishful thinking at best.
Addition 8/4/2020 - Cinema 5D who recently changed their name to CineD posted a good side by side. We also updated our header image as a user told us in the comments below that this appeared deceptive.
Both paths are totally legal. Kessler is not infringing on patents or trademarks, or IP, or copyright of eMotimo. Also, to be completely clear, Kessler didn’t just reverse engineer our stuff and put our electronics in. They use their own motor drives, processors, and build their own firmwares.
So why are we even talking about this if this isn’t illegal? Our users are angry, upset, and have been emailing and calling in to express their discontent. They deserved a concise response from us and our take on the situation.
We continue to recognize that our small design team not only has great ideas, but great execution, and this is a hard combo to beat. The spectrum ST4 has been out for years, has proven reliability in the harshest climates on the planet and is relied upon as a production workhorse by some of the highest level production.
Time will tell if Kessler hits their mark and fulfills all of their promises, or if this is just a big swing and attempt to catch up on features and usability.
In this industry, eMotimo needs to be nimble and adapt well. We can’t sit on our butts either and having competition makes us better. Our products aren’t perfect and there is always room for improvement.
If you are looking for motion control and don’t know the eMotimo brand, you should. We don’t shout as loud as larger vendors, but eMotimo is a leader in motion control, and truly builds innovative tools. We make great stuff in San Diego, CA, have great customer support, and will continue to innovate and drive where this industry is going.
We have some awesome announcements and updates for our flagship product, the ST4, in the next few months that will show off where eMotimo and the industry is going next!
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